Hi, I’m Dalia.

I spent the last 3 years working in marketing and comms as part of Expo 2020 Dubai and then building on the mega event’s legacy with Expo City Dubai.

Before that, I was in Amsterdam, getting my Masters in Culture, Organization & Management at Vrije University. Wherever I am, I find ways to do what I do best: copy, content and creative strategy. But before we get into that, here’s a little about me: I spent the first 2 years of my adult life trying to become a dentist, just like my dad, but decided to take up journalism and English literature instead.

I owe my break as a junior copywriter to a monthly column, published in an obscure Lebanese magazine.

I backpacked across Rajasthan, India before Eat. Pray. Love. came out (the book, not the movie), caught a glimpse of the Dalai Lama and volunteered as an English teacher.

I’m fluent in 3 languages (Arabic, English & French) – and I’m always trying to pick up new ones.

I wrote a children’s book for moms – Who wants a mommy with a moustache? (It was shortlisted for the Etisalat award). My second book is all about embracing native languages in a multicultural world.
The time I spent in the creative departments of ad agencies introduced me to the joys of conceptual thinking, aiming for gold and winning new business. Freelancing for Apple, IBM, VICE, etc… taught me to manage my time, strategy and feedback better. The last 3 years at Expo took me behind the scenes of a mega event, from planning to operations and marketing to crisis management, with a crash course in leading a team during hectic times while building a legacy.
Right now, I am ready for a new challenge where I can put everything I’ve learned so far to good use and continue growing my creative and strategic skills, all while being grateful that I am not a dentist.